Imagine if your workflows actually, you know, flowed? 🤯
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No more dropped handoffs. No more finger pointing or anxiety-inducing "per my last email" replies. No more manually updating that spreadsheet on Sunday nights or forgetting to save that doc in this place at that time in this way.
These are solvable problems. And they're my favourite!
I help solo consultants and leaders of small teams make digital tools actually do what they promised when you signed up. No more under-used subscriptions. No more promises to "integrate AI." Just processes and tools customized to make them reliable and repeatable.
Hi, I'm Laura! 👋
"Laura is the reason things at Kick Point got done. She can look at a messy process, figure out where it's breaking, and fix it with the tools you already pay for. If your business runs on you, a pile of half-connected apps, and a few 'you'll get it to someday' ideas, talk to Laura."
dana DiTomaso, danaditomaso.com
I can help because I haven't just been in the weeds. I thrive there.
Like a swamp creature. 🧌
✭ 12+ years in digital marketing strategy and operations across dozens of industries and hundreds of projects
✭ Louder Than Ten Digital Project Management Program Graduate
✭ Managing Director @ Kick Point
✭ Tool agnostic: I've used many, know some very well, and am always fast at learning new ones
I can help you because I’ve done this work from inside every team I’ve led and with every leader/owner I ’ve worked closely with. I've connected systems that don't talk to each other, saved hours of manual work, and used AI as a tool that actually does something and doesn't just trap you in an endless, energy-sucking chat loop.
I have a knack for creating effective processes and workflows without forcing anyone into a restrictive and prescriptive system that everyone hates and no one maintains.
Laura is the type of person you are lucky to meet once in a lifetime. She is thoughtful, diligent, and she gets how business works. She's fantastic at problem solving, applying and refining systems, and negotiating between different stakeholders. I highly recommend her.
Rachel Ody, hellorachel.ca
Let's solve those process problems for good this time.
We can work together in a number of ways depending on the type of support you need and the type of operations and workflow problems you're having.
"We have a website or marketing project and nobody to own it."
I'll manage it on your side of the table, keeping your team and timeline on track so you're not sucked into every small decision.
Client-side project management
“I know AI might help me spend less time to get better results but I don’t know where to start”
Not sure if you need AI, a different tool, or a different approach? I'll tell you honestly, then set up whichever it is.
"Everything goes through me and it can't anymore."
Part-time, senior help keeping projects, people and processes moving, without hiring a full-time ops lead.
Fractional operations · Fractional PMO
Tool and AI consulting
Systems consulting · Automation builds
"Our tools don't talk to each other."
I'll connect what you already use, automate the copy-paste and the follow-ups, and build processes your team will actually stick with.
We'll be a great fit if:
✭ We can use Claude and an automation tool like Zapier to connect up SaaS products
✭ You are prepared to be transparent (I am more than happy to sign NDAs and will hold all shared info in confidence)
✭ You don’t have strict privacy/security mandates when it comes to tool usage
✭ You are comfortable trying new things and changing them if/when they don’t work, because you know that’s part of the process
✭ You don’t take things too seriously and enjoy being a bit silly
I'm not right for:
✭ Large enterprise platform implementations
✭ Anything that needs a dedicated dev team (though I do know some great folks!)
✭ Compliance-heavy build-outs
✭ Anyone looking for a framework-first consultant with a binder—I work best when we can get right into testing things together, and not worry about presentations or pitches